And some sources now wonder if Kaseya has similar plans for Robin Robins' various MSP marketing and conference businesses.Īmong the events and dates to watch: Robins' Big Seminar - an IT sales and marketing boot camp - is scheduled for April 19-22 in Nashville, Tennessee. Kaseya ultimately acquired Pica's TruMethods business (as announced in 2021). When Voccola arrived at Kaseya in 2015, Gary Pica and Robin Robins each reached out to Kaseya's new CEO and ultimately delivered a similar message: Kaseya needed to work hard - and fast - to rebuild trust across the MSP community. Voccola stayed in touch with both sources. Voccola was new to the MSP software industry, and Kaseya had lost its focus under previous management. Robins and Kaseya CEO Fred Voccola first spoke around 2015, when Voccola joined Kaseya as CEO. The Robin Robins-Kaseya Connection: What's Next? And she is confirmed to speak at Kaseya Connect IT Global 2022. Robin Robins, founder of Technology Marketing Toolkit, is known worldwide as an MSP marketing consultant, IT sales trainer and technology business builder. Robin Robins?: Now, for the next potential twist in Kaseya's community strategy. The M&A deal is "currently expected to close in the second half of 2022," according to an April 11, 2022, statement from Datto.Ħ. It's unclear whether Kaseya's acquisition of Datto will be finalized ahead of DattoCon 2022. Datto positions the MSP event as an " open-ecosystem experience" - which is a bit different than Kaseya's approach to conferences. The Next Big Move - DattoCon?: This year's Datto conference - DattoCon 2022 - is set for September. But TruMethods certainly brings unique capabilities to the MSP sector, based on founder Gary Pica's hands-on work as an MSP founder, builder, investor and advisor.ĥ. Robin Robins, founder of Technology Marketing Toolkit and MSP Success Magazine, sat down with the Titans of the MSP Industry, and they held nothing back. In some ways, that deal countered ConnectWise’s purchases of HTG Peer Groups in 2018 and Service Leadership in 2021. MSP Coaching: Here, Kaseya's acquisition of TruMethods and associated peer groups in 2021 is front-and-center. Please tell Joe Polish that a couple of mild-mannered quiet Canadians were HIGHLY motivated by the inspirational words he uttered during his presentation.4. Lots of things said that seeped in over the sessions. Two critical elements that were never there, and sabotaged our desire from going from good to great. It’s our longest list yet, but we had fun compiling it this time and we actually have a sense of total calm and confidence never previously achieved after your sessions. No, this isn’t the first year we came out with a list. We left last night after 2 1/2 days of our own post-Boot Camp where we banged out 4 great articles, a list of 67 action items to tackle, which will probably take a year to get through but is prioritized, with a new goal of Wow Factor under the client service delivery category. Each year we marvel at how much better each gets. ![]() “Hi, Robin! Joe and I would like to thank you and your team for another fabulous Boot Camp. Tele-consulting is available if you prefer and can be delivered via 30-minute calls every month for a period of 10 months. Robin is available for developing customized training workshops for your company on the sales process or lead generation marketing. We need to change our thinking, put aside our limiting beliefs, think bigger and put the work in without making excuses. Private Workshops, Seminars And Consulting. ![]() I loved it.Īs a side benefit, I witnessed the power of authority/celebrity marketing and of just putting in the work. The underlying message - the theme - that tied it all together for me was this: I had meaningful conversations about business and life, struggles and victories. ![]() I hit every after-party and meal with my fellow Boot Camp attendees. It was great to catch up with friends and colleagues, some of whom are vendors, and others who are in the trenches fighting the good fight with me. There were underlying themes that tied it all together and an army of TMT team members who took care of requests politely, efficiently and professionally. It wasn’t the flashiness, it wasn’t the numbers - it was the execution and cohesiveness. Robin and team put on one of the most impactful events I’ve ever attended over the last 20 years of attending IT vendor/peer/training conferences. It felt grown-up in a way that it hadn’t before. ![]() That’s really all I can say about this year’s TMT Boot Camp.
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